How to Avoid the Dart & Run Technique of Storytelling
- Writes the About Me page on website and agonizes for 3 days wondering if you got it right.
- Shares a vulnerable piece of your story on social media and 3 minutes later takes the post down.
- Drums up the nerve again to make another post on social media and then doesn’t show up again for 3 weeks.
- Attempts to do a facebook live to try to connect with audience and when nobody joins you live, you swear it was the worst idea ever and vow to never do it again.
- Takes a course on storytelling to try to figure out how you can use your story in a compelling way…. but never completes the assignments because your story is too boring and you can’t fathom anyone giving a damn about what you have to say.
This type of activity around sharing your story is what I call a Dart and Run technique. You throw a dart towards the board…. then run away for a few days, or weeks without ever coming back to see where the dart landed!
This isn't working not because what your doing is wrong, or your story isn’t interesting…. but because you are not giving it a chance to work.
Here’s what I know about storytelling, social media, visibility, and getting your message out in front of your ideal audience — It takes more than one shot to get it right. And it takes more than one shot for others to hear or see you.
People need to hear and see things at least 7 times before they start to really hear or see it. So if you are using the Dart & Run technique, this is why you aren’t getting anywhere!!
Consistency, consistency, consistency.
In order to share your story, spread your message, connect with others, and build your brand…. you’ve got to commit to the process. You have to be in this for the long haul. Be consistent
So ask yourself today — are you being consistent? Are you getting out in front of your ideal audience at least once a week in a real, visible, memorable way?
If the answer is no, I’d advise you to step it up because the people you want to help and serve aren’t finding you right now. They aren’t seeing you or hearing you.
An easy way to change this is to increase your frequency and become more consistent with sharing your message
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THE INSIDE STORY Podcast
I'm excited to share I'm producing a brand new podcast called The Inside Story. Each week, I'm sharing the inside story behind some of the biggest success stories and the grit & determination of overcoming some of their biggest challenges.
I'll also be sharing a few of my own stories along the way, aimed to help you develop your own story and understand the power of sharing it with others.
We'll also be featuring the work of other LIGHTbeamers from our Community as they continue to hone their story and shine their light into the world!
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April Adams Pertuis
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April brings her vast expertise in the world of storytelling to show you how sharing your story can have a big impact on the world around you (yes, even in business!) A former TV journalist turned Video producer and writer, April has been interviewing people for over 25 years to get to the heart of their story. She hosts the wildly engaged Facebook Group, The LIGHTbeamers community where she shares story prompts and teachings to help other share their story!
